Betsson expands in Greece with sponsorship of Greek Cup title

Lea Hogg December 20, 2023

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Betsson expands in Greece with sponsorship of Greek Cup title

In a strategic manoeuvre that will expand its influence in the Greek market, Betsson, the leading sportsbook brand under the Betsson Group, has recently sealed a pivotal partnership with the Hellenic Football Federation (HFF) to claim the title sponsorship of the esteemed Greek Cup.

Long-Term Commitment to Greek Sports

Betsson’s journey in the Greek gaming sector traces back to 2011, when the company positioned the brand as a trailblazer in obtaining a licence under the restructured regulatory framework introduced in 2021. The company’s dynamic involvement in Greek sports receives a significant boost with its latest move, establishing Betsson as the Greek Cup’s title sponsor for the next three years.

Ronni Hartvig, Commercial Director at Betsson, expressed immense pride, stating, “We are incredibly proud to support the Greek Cup, solidifying our long-term investment and dedication to Greek sports. The Betsson Greece team’s commendable efforts, seamlessly blending sports support with broader societal engagement, have resonated positively throughout the region.”

Betsson as Greek Cup Naming Sponsor

Betsson’s sports marketing initiatives in Greece have set the company apart. Thanos Marinos, Betsson’s Greece Managing Director, emphasized the brand’s distinctive approach, citing partnerships with the WRC Rally Acropolis and grassroots football. The company’s already notable sponsorships include enduring collaborations with the Super League 2 and Greek Basketball League (GBL) team AEK BC.

The Hellenic Football Federation’s President, Panagiotis Mpaltakos, welcomed the collaboration, stating, “We welcome Betsson as the naming sponsor of the Hellenic Cup for the next three years. This agreement reflects our commitment to enhancing the Cup’s prestige and underscores our dedication to the continuous improvement of HFF events. The Greek Cup, with its rich history, becomes a platform for teams to distinguish themselves in this strengthened partnership.”

Three-year commitment

Betsson’s proactive involvement in Greek sports, coupled with the prestigious sponsorship of the Greek Cup, not only reinforces its market presence but also underscores a commitment to contributing to the growth and prestige of Greek sports events. The three-year commitment symbolizes a bold stride in Betsson’s journey in Greece, signifying not just a corporate partnership but a shared vision for the elevation of Greek sports on the global stage.

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