In an exclusive cover interview with SiGMA Magazine’s latest edition (Issue 30), Ivan Kraynov, the co-founder of the groundbreaking company Boomerang Partners, shed light on the remarkable journey and accomplishments that have defined their brand.
The 8-page feature delves into the impressive trajectory of Boomerang, showcasing its rapid growth and the strategic partnerships that have been pivotal to its success. Kraynov articulates the company’s forward-thinking vision and ambitious plans for the future. The article further elaborates on how collaborations with prominent figures in the industry and the implementation of innovative affiliate programs have significantly enhanced Boomerang’s market presence, propelling the company to new heights in an increasingly competitive landscape.
From SiGMA Malta 2023 to SiGMA Malta 2024, Boomerang has established itself as a prominent name in the industry. Over the past year, the company has successfully expanded its betting component fivefold and its gambling segment twofold. Boomerang has launched 12 new products across 25 geographical markets in partnership with AC Milan and Alisha Lehmann. Additionally, the company has participated in 15 industry events, where it received several prestigious awards.
“AC Milan was a perfect match for us—this iconic club has a rich history, a massive global fanbase, and a relentless drive for excellence. These are qualities that speak to the heart of what we’re building at Boomerang. The same goes for our partnership with Alisha Lehmann, the dynamic Swiss and Juventus forward. Alisha is more than just a top player; she’s a trailblazer in women’s football, known for her talent and charisma.”
Capitalising on the growth of the global gambling market, Boomerang Partners has firmly established itself as a prominent and influential force within the iGaming industry. Since its inception in 2020, the company has continually evolved its offerings, presenting an extensive array of online gambling products designed to cater to a variety of player preferences. Boomerang Partners is not only dedicated to enhancing the user experience but has also pioneered innovative affiliate marketing and sponsorship strategies, setting new benchmarks in the industry and solidifying its reputation as an elite member of the online gaming community. “Our approach is all about staying ahead of the game, and we do this by leveraging data analytics and aligning with global trends,” Kraynov added.
What began as a small team of just five individuals in 2021 has evolved into a thriving organisation with a dynamic workforce of more than 124 talented professionals. Each member plays a vital role in driving the company’s continued growth and success.
Boomerang’s personalised affiliate program has garnered exceptional recognition and achieved remarkable outcomes since its inception just three years ago. It consistently draws in over 15,000 new monthly deposits and has distributed an impressive €50 million in payouts. Featuring 15 active brands, including a diverse range of sportsbook platforms and online casinos, the program spans more than 35 geographies globally, with Boomerang Bet standing out as its flagship product.
A key initiative in reinforcing Boomerang’s position and leadership in the industry was the launch of the inaugural Golden Boomerang Awards. This annual global competition in the affiliate marketing sector brought together 252 teams from around the world. Over the course of the 90-day tournament, affiliates engaged approximately 80,000 players and secured more than 27,374 first-time deposits (FTDs).
Boomerang is focused on expanding its global presence and is actively enhancing its products and services in Tier 1 countries. The company is developing a unique affiliate ecosystem and strengthening its connections within the iGaming industry. Looking ahead, Boomerang is optimistic about achieving new milestones in 2023 and 2024, as it aims to set new standards in iGaming and affiliate marketing.
“At Boomerang, we see our affiliate program, Boomerang Partners, as more than just business—it’s about building genuine, long-lasting partnerships.”
For a comprehensive look at Boomerang’s successful journey, check out the cover story in SiGMA Magazine Issue 30.
